The Helix is an immersive environment designed to help Booz Allen customers and partners harness the power of emerging technologies to solve their hardest challenges.
Highlights
Helped stand up The Helix, Booz Allen’s Center for Innovation, shaping everything from its interior design and spatial flow to the customer experience and brand identity. My work ensured that every touchpoint (physical, digital, and experiential) embodied Booz Allen’s commitment to innovation, collaboration, and human-centered design.
Oversaw and led end-to-end development and management of prominent new Helix activation projects by managing diverse workstreams with vendors, collaborating with 50+ subject matter experts across multiple teams, enhancing multiple partnership contacts, and presenting briefings to senior leaders across many sectors.
Established reputation as a go-to UX/UI SME through leading a high-profile Customer Experience tour which delivered quantified client revenue, designing new activations and the opening of The Helix, and leveraging UX/UI best practices such as user research, UI design principles, user testing, and implementation.
Product Services Manager
Combining product management best practices, such as retros, product roadmaps, and market research with customer experience, by creating service blueprints, conducting user and employee research, to ensure successful delivery of physical and digital products and innovation center services.
Service Blueprints of the XRD Helix customer journey from engagement to running through the experience to exiting
End to End Product Development
XRD Helix is an immersive, interactive training experience that brings Booz Allen’s Accelerated Readiness solutions to life. Designed as a full-space installation combining physical environments and digital technology, it invites users to explore readiness through hands-on learning demos, storytelling, and simulation-based engagement.
I led and directed the end-to-end creation of this experience which is the largest and most intricate activation within The Helix. It brought together three Booz Allen sectors, multiple partner organizations, and over 50 subject matter experts to craft a cohesive, high-impact showcase that redefines how clients experience our capabilities.
Testing interactive demonstrations of XRD Helix capabilities - this demo included AR/VR.
Customer Experience Strategist
In order to to enhance the guest experience at The Helix, I continuously measure customer data, through persona development, survey and research, and apply design thinking principles and techniques, such as prototyping and testing, to simplify the complexity of the problem space into rich insights. I synthesize customer data through journey maps, customer ecosystem diagrams, and service blueprints in order to address pain points and enhance bright spots.
UX/UI Design Products
“…We’ve come to recognize that if you want to swim in the deep end, you’ve got to do things like this. We are trying to steer a big ship in a different direction. [These designs] are an important step in our evolution as a future forward company.”
- Remarks from an Executive Vice President about my designs.
